We understand the importance of promoting a savings and protection culture in Africa and empowering individuals and businesses through innovative, yet relevant financial and insurance solutions. That is why Our Higher Purpose is “to create a financially secure and prosperous society.”

We power prosperity by providing financial and insurance solutions that result in financial freedom for both individuals and businesses is a promise.

Powering Prosperity as a principle, guides our engagements and relationships with customers, partners, and shareholders.

Zamara is more than just a brand name


It is a celebration of who we are, and a seal of maturity grounded in our Kenyan heritage having served Africa for over 27 years. We are fresh, simple, authentic and African.